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Northstar Report

This report shows the most important daily metrics for our business.

🌟 Average Order Value

Line Chart
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AOV is our key northstar metric as it is highly aligned with how much value we deliver to customers.

Output KPIs

Big Value
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Big Value
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Big Value
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Big Value
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Big Value
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Input KPIs

1. Paid Marketing (Marketing team)

Big Value
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Big Value
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Big Value
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2. Customer Experience (Product & Customer Service teams)

Big Value
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Big Value
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Big Value
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* Returns where customer gave a reason that indicates poor customer experience, e.g. quality, damaged, wrong item, etc.
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3. Capacity (Ops Team)

Big Value
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Big Value
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Big Value
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Big Value
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* This assumes an empirical capacity of 10 deliveries per truck per day. In reality this depends on the size of items and the routes.
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4. Product Offering (Merch team)

Big Value
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Big Value
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* Our website currently limits customers to buying one item per order, meaning average price is the same as AOV. Allowing multiple items per order should significantly increase AOV.
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